Campaign provides a regular source of positive information that encourages local individuals and businesses to positively raise the profile of the city and county within their own business and social networks
Corporate citizenship scheme calling on leading local organisations to actively drive the image of the city and county forwards.
About Leicester Shire Promotions
Leicester Shire Promotions is the Destination Management Organisation (DMO) responsible for promoting Leicester and Leicestershire to visitors and investors. It was formed in July 2003 and is a private, not-for-profit company. Leicester Shire Promotions is a partnership between Leicester City Council, Leicestershire County Council, East Midlands Tourism, East Midlands Development Agency (emda) and the Leicester Shire Economic Partnership.
The organisation's activities are based on a co-ordinated place marketing strategy. This focuses on:
- Destination leadership and coordination
- Attracting investors and visitors
- Developing services for investors and visitors
- Providing services to the tourism industry
Corporate Vision
Leicester Shire Promotions aspires to be recognised as a leading Destination Management Organisation, delivering innovation, creativity and results that are seen by its peers to be leading edge.
The company is geared towards the achievement of this by focusing on three areas:
- To improve the ‘drawing power' of Leicester and Leicestershire
- To actively work with emda and regional partners to improve the economic performance of the region
- To be financially stable and viable
Mission Statement
Leicester Shire Promotions will help to shape and facilitate a strong and successful destination renowned for its progressive, well-rounded approach and its unique blend of world-class attributes. We will establish and develop a profile of Leicester and Leicestershire as destinations of choice within England and the most distinctive within the East Midlands. We will strive to deliver one cohesive destination, which seamlessly embraces the diversity of facets.
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For further information on Leicester Shire Promotions, please contact Simon Gribbon, Head of Communications on +44 (0) 116 225 4001 or via email at simon.gribbon@l-p-l.com
Company name: Leicester Shire Promotions LimitedRegistered offices: 7-9 Every Street, Town Hall Square, Leicester LE1 6AGCompany registration no: (England & Wales): 2785317__________________________________________________________________________________________________________________
Martin Peters
Martin is Managing Director and Chief Executive of Leicester Shire Promotions Ltd and has been with the company since its inception in 1993. Martin has over 20 years experience in tourism and place marketing. Having worked for both the public and private sectors, Martin recognises the advantages and challenges of both.
On a national level, Martin is a former Chairman and Director of the British Association of Conference Destinations and the steering group of the British Cities Marketing Board. Martin also sits on the board of the newly formed strategic tourism agency for the East Midlands. Locally, Martin has managed marketing campaigns and activity both domestically and internationally to virtually all market segments.
Martin can be contacted on +44 (0) 116 225 4030 or martin.peters@l-p-l.com